The GrowMe App

A behavioral
coaching tool
for clients
in situational
or generational

Download on the App StoreDownload on the Play Store
3rd Place Winner

A behavioral approach to fighting poverty

Growing Money

Uses real brain science
Research shows that poverty affects the way we analyze problems, set goals, and navigate daily life. Oftentimes in poverty, the brain can switch off rational thinking and operate primarily in emotional ways. The GrowMe App is designed to encourage cognitive development, and the flexing of the executive functions of the brain. It encourages clients to think rationally about their situation, rather than merely emotionally.

GrowMe is designed to change the poverty brain from the inside out, and to transform the mindset from victimhood-thinking to growth-thinking.

GrowMe is something completely new
It is not merely case management. Rather, it is a systematic approach to dealing with poverty that acknowledges and synthesizes the countless domains in life that all work together (or against) people experiencing situational or generational poverty.

Incorporates super simple, pioneering techniques


These techniques encourage the development of cognitive skills and life-changing behaviors that are essential for long-term success.

Each week introduces a growth principle with a deep dive into the reason(s) the growth-thinking principle is important. The weekly lessons all include a nugget of science in fun, client-friendly formats like short animated videos and other digital media. To close the lesson, there is an activity that relates to the science principle introduced that week.

Program Phases

Over the course of 52 weeks, the program content progresses through three main phases:

  1. Sense of self
  2. Self-regulation & positive habit-formation
  3. Giving-back or paying forward

Activities are designed to help participants define their values, align their goals and partner with a coach to make easy, systematic changes that—over time—will change the trajectory of their poverty fight.

Features real-time chat with clients

Comment says Great Job!

Clients and coaches can directly communicate one-on-one within the app, establishing healthy and necessary interaction. Coaches can easily get ahold of their clients without feeling intrusive.

The customer drives the frequency and the authenticity of the relationship to a degree, inspiring a sense of mutual respect and trust.

Although the GrowMe App can be facilitated as a self-guided journey through the 52-week program, the recommended process utilizes a long-term coaching relationship, supported through the chat functionality.


Pairs nicely with career readiness and financial literacy programs

Pairs with many programs

GrowMe is a winner for Community Action agencies, Head Start and Early Head Start programs for their family service component, Housing Authorities, Workforce Investment Centers, non-profits with case management programs, churches, or any organization that would like to offer coaching in an inexpensive, customer-friendly platform.